Whataburger: 'We'd never change our name to Whatapancake'

Otis Hoffman
June 13, 2018

The fast-food chain Wendy's has become notorious for its sassy social media presence in the past year, with tweets targeting both McDonald's and Burger King.

"Burgers are a quintessential, American menu item so it makes flawless sense that IHOP. would go over the top to create a delicious line-up of quality burgers", said Nevielle Panthaky, the chain's culinary chief.

Consumers also had some fun with the name change, with some claiming they'd been triggered by the change and others suggesting the "b" might really stand for "bummer".

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There are seven new "Ultimate Steakburgers," made from black angus ground beef inside a grilled brioche bun.

But, as it turns out, the chain is looking past morning meals with an eye toward enhancing its lunch and dinner business. The company even dropped another bomb, relating IHOB's name change to the kind of thing a child might do to equate him or herself to some sort of superhero. Revamping its burger selection could convince customers to visit later in the day and for more than just hash browns and eggs. The company switched its verified Twitter handle from @IHOP to @IHOb. For a limited time, the burgers are available at IHOP locations with unlimited fries and a drink starting at $6.99.

IHOb tried its best to defend its decision with more puns using the letter "b", such as "We bromise that this is going to b good!" and "That's nice and all, but when are you gonna stob by?!".

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"Why is ihop going thru a mid life crisis", tweeted another. The video showcases burgers with names like "Big Brunch" and "Cowboy BBQ". Many on social media guessed that it would be "breakfast", "bacon" and yes, some got it right with burgers. As you can tell from the ridiculous marketing campaign, IHOP flipped the uppercase "P" to create a lowercase 'b.' Did they do this so the change wouldn't seem jarring?

"Obviously, IHOP-hob wanted to be known for something other than breakfast or the place you pull off the highway to go to the bathroom", he said.

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