Samsung sharply reduced its OLED display production

Alicia Guzman
February 23, 2018

The anniversary model might have sold well during the holiday quarter, but most people who wanted to buy the iPhone X have already purchased it. For now, Samsung Display is the sole supplier for the current iPhone X. Samsung Electronics uses OLED for nearly 70 percent of smartphone models. As a result, demand has declined dramatically in the current quarter.

As the Nikkei Asian Review reports, Samsung invested $12.6 billion past year in anticipation of increased demand for Apple products following the iPhone X release. That's a significant drop compared to the initial goal of 45 million to 50 million iPhone panels.

Although the South Korea based tech giant hasn't defined the production target of its OLED displays for the upcoming quarter, Nikkei says that it will be much lower than the previous quarter.

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The new target will reduce production at the plant to around 60% of the original plan.

With the wider adoption of the full-screen design, Samsung Display, which dominates more than 95 percent of the mobile OLED market, plans to further improve profitability overall and widen the gap with fast-growing Chinese runner-ups.

The plant that pumps put display panels for Apple could see its output fall by over half, according to the report, and Samsung is trying to grab orders from other manufacturers to compensate for the shortfall. It means we could see more mid-range Android smartphones with OLED screens in the near future.

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Having ramped up production capacity to meet demand for the latest iPhone, the first model to incorporate the panels, Samsung is now saddled with excess production capacity.

The business recorded 1.7 trillion won in operating profit in the April-June quarter of last year, its highest figure going back six years.

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