Hyundai Santa Fe design sketches released ahead of official Geneva debut

Alicia Guzman
February 1, 2018

This image courtesy of Hyundai Motor shows the carmaker's all-new Santa Fe SUV, which will launch next month in the domestic market and in the United States this summer.

In addition to enhanced driving dynamics, expect the new Santa Fe to pack the latest active safety gear and infotainment tech when it goes on sale next year.

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Previous Santa Fe designs have been fairly ordinary and uninspiring and certainly didn't stand out in the burgeoning SUV market.

In 2017, Hyundai suffered declining sales in major markets such as China and the USA due to a diplomatic row and a lack of new models, respectively. The midsize SUV will start receiving pre-orders from Feb. 7 and will officially start sales by the end of February. "Later on, depending on market response, we will consider manufacturing here in India but that will take time", Koo said. It will also be equipped with an abundance of advanced safety tech, including a Rear Occupant Alert that monitors the rear seats to detect passengers and alert the driver when they leave the vehicle, which Hyundai says is an industry-first.

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Based on the industry term "Calm-Tech", the automotive company said that various features in the auto will work to predict the driver and passengers' needs and respond even before they take action.

In 2017, Hyundai suffered declining sales in major markets such as China and the USA due to a diplomatic row and a lack of new models, respectively. Hyundai has the Santa Fe, Kona and Tucson SUVs in its sedan-heavy lineup. Hyundai has been seen developing the new Santa Fe at the famed Nürburgring in Germany, a sign this SUV is going at least be a little bit fun to drive.

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