WhatsApp Business: New messenger app launches, letting companies chat to you

Otis Hoffman
January 20, 2018

Designed primarily for small start-ups and SMEs, WhatsApp Business is available now on the Android platform. Simply called WhatsApp Business, the app is created to help make it easier for businesses to communicate with customers and establish an online presence.

WhatsApp for Business initiative that was first officially announced back in September previous year and tested with businesses like BookMyShow and MakeMyTrip in India since, the new app for SMEs (Small and Medium Sized Enterprises) is now available to download on Google Play Store. For example, businesses can know how numerous intended recipients read the bulk messages they sent. WhatsApp will also verify these accounts by matching their phone number with the registered business contact number.

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WhatsApp Business is now limited to Android users. They will be able to use smart messaging; these will include tools for frequently asked questions, greeting messages to introduce customers to a business and away messages for when they are busy.

WhatsApp is one of the world's largest social network platforms, with more than 1.3 billion active users. Statistics will offer businesses a chance to quickly review simple metrics. WhatsApp Web is also enabled for the app. "And people will continue to have full control over the messages they receive, with the ability to block any number, including businesses, as well as report spam". Being a standalone app, you can keep your business and personal messages separate. The application is not yet available for download on the Indian Play Store. The application isn't that different from the original in terms of UI, but adds a number of business-related features to make interacting with consumers a lot easier than before. For over 80 per cent of small businesses in India and Brazil, WhatsApp helps them communicate with customers and grow their business.

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Messaging giant Whatsapp has officially launched its new Whatsapp Business App in Indonesia, Italy, Mexico, the United Kingdom and the US.

Silicon has contacted WhatsApp for information about plans for an iOS version and when it might be released.

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