Humble Brag: Amazon Breaks Down Its Record Holiday Season

Alicia Guzman
December 27, 2017

The holiday season was also a boon for Amazon's Prime membership program.

The e-Commerce giant also labeled 2017 a record holiday shopping season for Amazon Devices.

Amazon said it sold "tens of millions" Alexa-enabled devices globally and that the company's Echo Dot and Fire TV stick with Alexa voice remote were the best-selling products from any manufacturer in any category across the all of Amazon's websites.

Echo Dot, Echo Spot and Echo Buttons all sold out.

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Amazon's Alexa app also topped the App Store charts for Apple's iPhone, presumably as people set up their new devices.

It was a particularly good season for Amazon's devices.

The most requested song from Alexa customers this holiday season was "Jingle Bells". But Moody's calls that speculation "seriously overstated", "highly improbable" and made "in the absence of any real guidance from the company itself".

Since Day One we have obsessed over what we believe our customers care about - incredible deals and low prices, fast and free shipping, and a wide selection of top products - and we continue to provide all three, all the time. So far the company has focused on making moves to optimize those operations rather than cutting back its benefit.

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Amazon issued an after-Christmas press release - as always, it talked a lot about its services but was shy on details.

The last Prime Now order that was completed in time for Christmas was delivered in 58 minutes at 11:58 p.m. on Christmas Eve.

But all that fulfillment and speedy shipping has Amazon scrambling to puzzle out the ideal last-mile delivery scenario, so far with limited success, according to retail analyst Nick Egelanian, president of retail development consultants SiteWorks International, who suggested that it's not actually all that new a problem in retail.

In a weird twist, however, Amazon added that the most popular item its customers purchased while using its Alexa-powered speakers was, in fact, the Echo Dot speaker.

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