Media Matters Using Roy Moore Allegations To Go After Hannity's Advertisers

Wendy Jensen
November 14, 2017

The hashtag #BoycottKeurig trended all throughout Sunday on Twitter as the Fox News host's fans expressed their support. Hannity and Moore loyalists posted photos of themselves smashing the company's single-serve coffee brewers.

Five brands, including coffeemaker company Keurig, tweeted over the weekend that they would avoid advertising on Fox News' "Hannity".

The coffee giant dumped the Fox show in the wake of Hannity's reaction to allegations of sexual misconduct against Alabama senate candidate Roy Moore.

Moore is accused of making sexual contact with a 14-year-old girl while he was a 32-year-old attorney, in addition to pursuing romantic (although not sexual) relationships with other teenage girls around the same time.

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Media Matters has been targeting Hannity's sponsors since the spring, but the latest efforts come after Hannity questioned the motives of the four women who accused Moore of propositioning them when they were teenagers and he was in his 30s, and urged against a rush to judgment on the Repbulican candidate. According to an account in The Washington Post, Moore volunteered to watch the girl while her mother attended a child custody hearing and later allegedly initiated a sexual encounter. "We are adjusting our media buy to no longer include this show placement", read a tweet by in response to a tweet that was critical of Hannity.

Someone destroying his Keurig coffee maker. The age of consent in Alabama is 16.

Hannity said he misspoke and his comment was misinterpreted.

In response to Carusone, Keurig tweeted Saturday, "Angelo, thank you for your concern and for bringing this to our attention. I want you to know the decision to communicate our short-term media actions on Twitter was done outside of company protocols".

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Instead of angrily denying that he said anything objectionable, Hannity on his TV show hours later said "that one line was absolutely wrong". "I just-I don't know how you find out the truth".

This is not the first time Media Matters has pressed companies to pull advertising from Hannity's Fox News show.

Keurig's CEO apologized to employees for appearing to "take sides" in a political flap.

He compares the Great Keurig War of 2017 to the aftermath of the Boston Tea Party, when colonists who tried to salvage some of the 92,000 pounds of British East India Company Tea that washed ashore were punished for their deficient patriotism-"even though at that point there was no one being financially rewarded for it".

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Other companies posted similar statements to Twitter. But the sponsors seemed unlikely to return to "The O'Reilly Factor", the family of Rupert Murdoch, which controls Fox and 21st Century Fox, concluded.

Other reports by Info About Network

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