Walmart and Google Partner Up

Otis Hoffman
August 25, 2017

This is the first time Walmart has offered its items online anywhere other than its own website.

Speaking of convenience, in a few short weeks, Advertising Week New York features a Town Hall called Delighting Customers in the Age of Assistance with Marc Lore, CEO eCommerce US at Walmart, and Sridhar Ramaswamy, Senior Vice President Ads and Commerce, at Google.

Google and Walmart are testing the notion that an enemy's enemy is a friend. However, it seems that retail giant is not going to sit back and watch Amazon capture even more of its market share.

Now customers just have to place orders that amount to more than each store's minimum to get free delivery within one to three days.

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Amazon, whose voice-controlled aide Alexa allows users to shop from the retailer, has the lion's share of the United States' voice-controlled device industry, with its Echo devices accounting for 72.2 per cent of the market past year, far ahead of the Google Home gadget's 22 per cent, according to research firm eMarketer. In a recent move, the giant retailer is teaming up with Alphabet Inc's (GOOGL - Free Report) Google to enter the budding voice-shopping market, following the footsteps of Amazon.

Walmart says one of the best aspects of the new partnership with Google is the ability to build a basket of previously purchased everyday essential products.

Walmart also plans to integrate its quick reordering tool into the tech company's same-day delivery service, Google Express, according to Lore. Other alternative is to add the items you wish to buy to an online cart, if you have a larger order, and finish the purchase with the help of the Google Home application. For example, if a user says "OK Google, I need salad dressing", Google Home will know they specifically want Hidden Valley Ranch.

To boost voice purchases, Amazon has started offering Alexa-only shopping deals. The goal is to create a dam against competitor Amazon.

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The Google and Walmart pairing kicks off next month, but if you'd like a special offer when it goes live, you can register for it directly through your current Google Express account. Whole Foods is now available on Google Express, but it seems unlikely that will continue to be the case for very long.

An estimated 55 percent of Americans begin their online shopping trips on Amazon, according to a survey conducted a year ago.

The main transaction in this sense, the group of Bentonville had disbursed $ 3 billion a year ago to buy the discounter, leading its largest acquisition since 2010.

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