Lamborghini has launched a new smartphone and you probably can't afford it

Otis Hoffman
August 24, 2017

It may come with some thick bezels and lack features such as facial recognition, but Lamborghini notes that the Alpha-One's frame boasts the same stronger-than-titanium liquid metal found in golf club heads, surgical scalpels, and its sports cars.

The Alpha-One is a reasonably straightforward high-end Android smartphone, with a 5.5-inch QHD AMOLED display and a 20 megapixel camera. It has an expandable storage of 128GB, but comes in 64GB model.

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The Lamborghini Alpha-One is backed by a 3250mAh battery and supports dual SIM. It measures 152.00 x 77.00 x 8.00 (height x width x thickness). This new phone, "Alpha-One" is priced at an astronomical $ 2,450 which when converted stands about Rs 1,57,107 at the time of writing. Connectivity options include Wi-Fi, GPS, Bluetooth, 3G and 4G. I'm sure the name sounds familiar even if you're not a lover of luxury cars. You also get a custom Italian leather accompanying phone case, which definitely justifies that two and a half grand price tag.

From the outside, the Alpha One is rather boxy in appearance.

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But the attention to detail goes further, the leather on the phone goes through a process where aniline dye is applied progressively to the base of the leather, by hand, to perfectly show the natural and unique grain of the leather on the phone. Rs. 1,60,000). This new smartphone will go on sale starting from this week in markets such as the United Kingdom and UAE and interested buyers can grab the device from Harrods and Dubai Mall respectively. With Adreno 530 GPU, under the hood has the 64 bit Qualcomm Snapdragon 820 quad core processor coupled. There are volume controllers on the right, while on the rear, there is a circular camera ring, fingerprint sensor, flash, and the iconic Lamborghini logo placed in linear fashion.

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